as pinktober approaches….

Just like women used to be offended or even upset by sexist advertising campaigns of the past, I have grown to loathe the big pharmaceutical companies’ cancer drug commercials. I am also on overload on hospital and cancer treatment center commercials. They are my trigger and I hate watching them. They are my reminder that cancer lurks. Maybe that’s reality, but as a breast cancer survivor I don’t need to be smacked in the face with that all of the time, and essentially every damn day.

At the top of my list are the commercials Pfizer runs on Ibrance. Ibrance is a drug used to treat metastatic breast cancer. As per Wikipedia:

Palbociclib (codenamed PD-0332991, trade name Ibrance) is a drug for the treatment of ER-positive and HER2-negative breast cancer developed by Pfizer. It is a selective inhibitor of the cyclin-dependent kinases CDK4 and CDK6.[1][2] Palbociclib was the first CDK4/6 inhibitor to be approved as a cancer therapy by any organization, and as of December 2017 has been prescribed more than 90,000 times.[3]

I had invasive lobular breast cancer. I was lucky to be HER2 negative, and to be someone who came through with stage 2 and I also had clean margins. I was able to escape chemotherapy and only have radiation. The word “only” is somewhat subjective because the radiation has caused other issues down the road along with the Tamoxifen. Treating cancer has completely abandoned my digestive system, and given me mild hypothyroidism, slight osteopenia, and early growing cataracts earlier than I ever should of had to have worried about them.

OK I’m going to put my big girl panties back on and say would I do it all over again to stay alive? No doubt. But I am tired of the cancer commercials. And Pfizer has added insult to injury by naming one of its cancer victims in the Ibrance commercial which is used to treat women who live with metastatic versions of my cancer Carla. Every freaking time I hear the commercial my brain snaps. I often change the channel if I can’t forward through it because I have such a hard time hearing my name and the type of cancer I had in a commercial on television.

“Carla is living with metastatic breast cancer….” the female narrator begins. I hear my name, and boom! that fear rises in my throat every time….the woman is middle aged with dark hair and a family.

I just can’t process this commercial. I am having a harder and harder time with all of the cancer related commercials the inundate us on TV. They are as bad as the political ads starting up. And much like the political ads, big Pharma and hospital systems and what not will be going gangbusters because we are on the eve of pinktober.

I am seven years cancer free. I count my blessings as a survivor every day. But I wish I didn’t have to be smacked in the face with this via commercials as often as I am.

I can’t be the only one who feels this way I am guessing.

Sign me #pinkoverload and it is not even #pinktober yet.

About carla

Writer, blogger, photographer, breast cancer survivor. I write about whatever strikes my fancy as I meander through life.
This entry was posted in breast cancer and tagged , , , , , . Bookmark the permalink.

2 Responses to as pinktober approaches….

  1. Alene Nitzky says:

    I HATE those commercials!! And what an added smack in the face with your own name! I will be happy when they stop direct to consumer drug ads altogether. Not that I’m holding my breath… Sorry Carla. I hope you will never ever need to revisit cancer treatment again.

  2. Pazlo says:

    It appears big pharma is inventing new ways to scare, terrorize and emotionally extort people into buying their products.
    The worst is the pharma that offers to extend the life of terminal cancer patients by nine months.
    What a horrible commercial.
    “What if you had more time?”
    Pharma is for humans, but without human emotions.

    Seek peace,

    Paz

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