As seen in Hope’s Cookies this week. Pray tell, how do their cookies raise awareness exactly?

Here’s what some people said to a friend of mine who was equally irritated by blatant #pinkprofiteering:

1. One for each? ‘Cause nothing says breast cancer like cookies with pink sprinkles ☹️
2. I’d respect things like this more if proceeds were donated to oncology research than “awareness”

Yep kind of my thoughts too as a 6 year survivor.

It’s kind of offensive the way people try to capitalize, yes capitalize on BREAST CANCER.

So I hit the business up on Twitter:

This is what I got back from them via whomever does their social media:

Mind you I did ask them why they did not donate 100% of their pink proceeds before they came back with who they are supposedly donating to:

In my opinion nothing says #pinkprofiteering like Susan G Komen with all of their glitzy overhead. And if they were doing that why not post right there where the cookies are about where they are donating?

#Pinktober in my humble opinion does not necessarily bring out the most flattering sides in businesses.

Hope’s Cookies saddens me. I thought they were smarter than this. They lost me going forward as a customer. To them that will not even ever be noticeable as I was an infrequent customer at best.

Please, if you want to raise awareness don’t have the stupidity to tell an actual survivor that your sprinkles raise awareness. It is utter twaddle.

Is it November yet?